This blogging thing is harder than it looks, lol. I’ve wanted to share my thoughts on this topic for a while. But I wasn’t sure how to get the information to you in the most effective way. I didn’t want this to be just another post full of statistics or taglines. I also didn’t want it to sound like a sales pitch. Then it hit me. I’ll start with a story…my story.
My story begins just over 3 years ago. Most people looked at me like I had it all…great education, great job, and great income. What they didn’t know was that I was no longer happy or fulfilled doing what I was doing. I felt trapped in the life I had created. I began looking for a way out. It’s possible some of you can relate. One day a friend introduced me to Network Marketing, so, I checked it out.
The more I learned, the more excited I got. I saw the possibility of creating a new, and improved life. One that still allowed me to help others while earning a great income, but also gave me more time freedom. Looking back, that was what I wanted most. The time to spend with the ones dearest to me. I joined a Network Marketing company and the more I learned, the better I got. Along the journey, I stumbled onto Affiliate Marketing and learned that as well.
Fast forward to today. So many people are suffering, or struggling to survive. They are looking for solutions that can help. Solutions that don’t cost a lot because let’s face it, most people don’t have a lot to start a business. According to studies, most families don’t even have an extra $500 saved. Many are living paycheck to paycheck, or working jobs they don’t find fulfilling. They feel stuck like I did. If that describes you, keep reading. If you happen to be one of the lucky ones that love your job, that’s awesome. You’ll still find some helpful information here. In today’s economy, you may want, or need, to start a side “gig”. Having been there, I feel a responsibility to share what I know with you.
Now to the topic at hand…Network Marketing vs. Affiliate Marketing. If you search the internet you will find supporters and haters of each. So, which one is better?
What They Have In Common
Let me start by saying that both have low startup costs and low overhead. They are great options for the average person looking to start a home-based business. It’s important to note that “low” does not mean zero. This is a business after all and you need to budget for expenses. They each offer the potential for unlimited earnings over time. Remember, there is no “get-rich-quick” here. This will take time. It usually takes 3-5 years to get good at anything, so, be patient. I will also point out that many of the skills you learn in one can apply to the other, as well as to business in general. There are a lot of available resources to improve your skills for both. These include webinars, training courses, conferences and personal coaching by successful entrepreneurs. Finally, owning a home-based business can help you save money on your taxes too.
What I like About Network Marketing
The Relationships: Network Marketing is sometimes called Relationship Marketing. That’s because it promotes building and leveraging relationships. I am talking about genuine relationships here, not “fake” ones to make a quick buck. I have made great friends in Network Marketing that I may never have met otherwise.
The Reprogramming (Personal Development): Reprogramming your “stinking thinking” is so important to your success. Network Marketing embraces personal development/personal growth. The mantra is “in order for things to get better, you have to get better”.
Residual Income: This is income that continues to come in for work you’ve done some time in the past. You continue to get paid over and over for the work you do today.
The Industry: Network Marketers seem eager to help each other succeed. This often happens regardless of any personal gain. This is refreshing compared to the usual dog-eat-dog world we live in.
What I like About Affiliate Marketing
The Tech: We live in a digital/technical world. The skills you learn as an Affiliate Marketer are invaluable. They will serve you for years to come.
The Automation (Passive Income): Affiliate Marketers thrive on automating the process. This allows you to earn income whether you are actively working or not (passive income).
List Building: Affiliate Marketers build email lists. Top entrepreneurs say “the money is in the list”. This is a business asset that you can sell, lease or use to promote anything you want.
The Creativity: I love learning how to create sales funnels, email copy, sales copy, videos, and graphics. These are skills I can use for my own business or freelance out to others.
Stop The Insanity
In considering this section, I remembered that mantra – “in order for things to get better, you have to get better”. People on both sides of this debate have flooded the internet bashing the other model. Then they try to sell you on why their’s is better. There are plenty of success stories in both Network Marketing and Affiliate Marketing. Both models have been shown to work, so why the ongoing feud? Does it really need to be an “us versus them” discussion? Or are they simply just different home-based business models with different benefits? It reminds me of the never-ending cardio vs. resistance training debate.
I happen to like both Network Marketing and Affiliate Marketing. Are there things I don’t like about each, sure. But there are so many more things that I do like. I choose to focus on the positives rather than the negatives. This is an important point to remember as you move forward. When you only focus on the negative, that is what you will experience more of.
Some Words Of Caution
Earlier I said that something I liked about both was all the resources out there. WARNING! It is very easy to get stuck in perpetual learning mode…buying and subscribing to everything. When you do this, you delay taking action on anything which delays your results. Avoid this trap.
80% of all business don’t survive past 5 years. It doesn’t matter if it’s home-based businesses or a traditional, brick-and-mortar businesses. Remember this the next time you read a scathing review that claims Network Marketing or Affiliate Marketing “don’t work”. In my experience, it’s the reviewer that didn’t work, not the business model. This excites me because it means there is more money for the 20% that stick around until they figure it out.
And The Winner Is…
YOU! Because now you have an honest review of some of the benefits of each. You get to decide what you do with this information. Nobody is reading this post by accident. Some of you may be struggling…barely getting by. Maybe you feel stuck, unhappy and unfulfilled…you’re looking for a way out like I was. Or, you love your job, but you’re looking for a second income from a side “gig”. Perhaps, you desire a more abundant life, with more time and financial freedom. I don’t know what your situation is, but if you are looking, consider these two questions:
If not Network Marketing or Affiliate Marketing, then what?
If not now, then when?